Product Design and Development (Irwin Marketing)
Saturday, 18 January 2020
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Category: Books,Engineering & Transportation,Engineering
Product Design and Development (Irwin Marketing) Details
About the Author Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT. Read more
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Reviews
I've used this book for 3 courses, Product Design 1,2,&3. It helps as a handy reference when the professor gets his ppts from some online source, reads extremely fast off it word for word, and occasionally skips slides. By the way, there's a free online pdf for this book if you search hard enough. Accidentally purchased it from amazon then immediately returned it.
