Product Design and Development (Irwin Marketing)
Saturday, 18 January 2020
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Category: Books,Engineering & Transportation,Engineering
Product Design and Development (Irwin Marketing) Details
About the Author Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT. Read more
Reviews
I've used this book for 3 courses, Product Design 1,2,&3. It helps as a handy reference when the professor gets his ppts from some online source, reads extremely fast off it word for word, and occasionally skips slides. By the way, there's a free online pdf for this book if you search hard enough. Accidentally purchased it from amazon then immediately returned it.
