Public Relations Writing and Media Techniques -- Books a la Carte (8th Edition)
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Public Relations Writing and Media Techniques -- Books a la Carte (8th Edition) Details
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value–this format costs significantly less than a new textbook. Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work and winning campaigns by public relations professionals. The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners. You can also purchase a loose-leaf print reference to complement Revel Public Relations Writing and Media Techniques . This is optional.
Reviews
Excellent book. I learned so much as I was working through this with my class, much of it things I could employ immediately for the volunteer work, personal goals, and school work I do.My one complaint is not about the book itself but about the testing material Pearson provides to professors to accompany the text. It's a hot mess and no mistake. Probably 1/3 of the Pearson-provided test answers directly contradicted what was said in the text. Further, the questions sometimes depended on statistic numbers from previous editions of the text to understand precisely what was being asked. When it asks which is the correct number and the number isn't on the list or even close, it's pure guesswork. My instructor eventually chose to comp the entire class over a letter grade in quiz points for the class.
